Loyalty programs are often one of the largest expenses in the marketing budget – are you sure yours is the best it can be? Our loyalty consulting practice will provide an objective evaluation of the opportunity for program introductions or enhancements. The process begins with an opportunity analysis, evaluating the granular purchase patterns and brand engagement to understand your unique opportunity. From there, we’ll bring competitive analysis, innovative thinking and market research to identify a compelling and differentiating value proposition and supporting business case. Lastly, we can provide full service support for program pilot and implementation including communications, points engine technology, and even field support. Read our white paper Tracking the Omni-Channel Customer Journey.