Q&A on Marketing Technology and Analytics

In this Q&A we sat down with two of our senior practice leaders to get their input on the most common questions and challenges related to marketing technology and advanced marketing analytics.

Data Scientists: Being Sexy in a World of Accelerating Change

Today’s data-driven marketers still need help from data scientists, the folks that “make the data sing” with algorithms that uncover patterns and provide critical customer insights. In this infographic, we take a closer look at the 7 most important algorithms data scientists are using today to optimize marketing campaigns for higher gains.

5 Solutions for Improving Loyalty Program Performance

If you have underwhelming loyalty metrics, chances are it’s because of one of the 5 most common problems loyalty marketers face today.

Advanced Marketing Analytics Projects Guide

3 Advanced Marketing Analytics Projects to Make Your CEO Happy