Consumer Perceptions Of The Digital Experience

Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex consumer data. This research highlights both progress and opportunity for marketers as they strive to leverage digital channels to assist their purchase journeys.

89 Degrees Loyalty Practice Press Release

BURLINGTON, Mass. (BUSINESS WIRE) Marketing service provider 89 Degrees is ramping up its loyalty team, the company’s largest and fastest growing practice area, with key new hires.

Loyalty360 Analyst Brief

Loyalty360, the go-to resource for all things loyalty related, completed an objective, in-depth assessment of our core competencies and the personalization and loyalty capabilities we’re delivering for increased value today .

Be a Trailblazer with Customer Journey Analytics

Run with these 8 steps for successful Customer Journey Analytics and optimizing the moments that matter.

INSIDE LOOK: Recommendation Algorithm Shoot-Out

Algorithm Shoot-Out to Determine the Best Recommendations

Six Quick Loyalty & Personalization Wins

What can an optimized marketing ecosystem do for you? Here are 6 quick loyalty and personalization wins that can deliver immediate business value.

Advancement of Loyalty and Personalization

This white paper details the means and benefits of optimizing existing marketing ecosystems for improving personalized customer experiences and loyalty initiatives.

5 Strategies for Creating Actual Customer Loyalty

Is it time to refresh your loyalty program or reinvigorate your customer base? Here are 5 strategies to help you reimagine what’s possible for increasing retention rates, brand advocacy, and profitable customer behavior.