Consumer Perceptions Of The Digital Experience

Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex consumer data. This research highlights both progress and opportunity for marketers as they strive to leverage digital channels to assist their purchase journeys.

Advancement of Loyalty and Personalization

This white paper details the means and benefits of optimizing existing marketing ecosystems for improving personalized customer experiences and loyalty initiatives.

Build a Loyalty Program that Actually Creates Loyalty

The question we hear most often from brands interested in launching a loyalty program or refreshing an existing (and underperforming) one is, “How do I actually create loyalty with my loyalty program?” In this white paper, 89 Degrees’ Partner and VP of Strategic Marketing Services, Jeff Caplan explores the key elements that should be applied to create loyalty programs that result in active, loyal customers:

Starter Guide for Implementing Customer Journey Management

With the advancement of technology and modern consumer behavior, Customer Journey Management (CJM) is increasingly the priority for B2C marketers who’ve exhausted their business-as-usual operations and need to go beyond customer journey mapping. And while there is urgency, there’s also no definitive roadmap for implementing the ideal solution.

Q&A on Marketing Technology and Analytics

In this Q&A we sat down with two of our senior practice leaders to get their input on the most common questions and challenges related to marketing technology and advanced marketing analytics.

5 Solutions for Improving Loyalty Program Performance

If you have underwhelming loyalty metrics, chances are it’s because of one of the 5 most common problems loyalty marketers face today.

Advanced Marketing Analytics Projects Guide

3 Advanced Marketing Analytics Projects to Make Your CEO Happy