Be a Trailblazer with Customer Journey Analytics

Run with these 8 steps for successful Customer Journey Analytics and optimizing the moments that matter.

Six Quick Loyalty & Personalization Wins

What can an optimized marketing ecosystem do for you? Here are 6 quick loyalty and personalization wins that can deliver immediate business value.

5 Strategies for Creating Actual Customer Loyalty

Is it time to refresh your loyalty program or reinvigorate your customer base? Here are 5 strategies to help you reimagine what’s possible for increasing retention rates, brand advocacy, and profitable customer behavior.

Data Scientists: Being Sexy in a World of Accelerating Change

Today’s data-driven marketers still need help from data scientists, the folks that “make the data sing” with algorithms that uncover patterns and provide critical customer insights. In this infographic, we take a closer look at the 7 most important algorithms data scientists are using today to optimize marketing campaigns for higher gains.