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Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex consumer data. This research highlights both progress and opportunity for marketers as they strive to leverage digital channels to assist their purchase journeys.
Three Primary Goals
1. Gather data on recent considered purchases utilizing online research across a wide range of industries.
2. Understand user experience perceptions around channel integration, personalization and overall satisfaction across a range of industry sectors, as well as data privacy attitudes.
3. Provide marketers in North America with baseline data to inform strategic roadmap development and opportunity prioritization related to personalization and channel integration.