Personalization matches communication style, offers and recommendations, and user experience to an individual with the assumption that this will drive more revenue. Simple cases, like the choice between two or three offers, can be solved using standard models. SAS Marketing Optimization takes it to a whole new level, combining the power of SAS Analytics with an easy to use interface and powerful "what if" tools. Click here to see how Marketing Optimization generated an ROI of 100%.
Contact our sales team to find out about how to participate in a proof of concept at no cost. We are so confident in our product, we’ll implement MO for a series of test campaigns, and let the results speak for themselves!