Focusing on the hospitality and unique surroundings, a series of ads were drafted as a system to drive home each of the many key features Fiesta Americana resorts offers.
Communications included a direct mail and email touch series to a select list of event planners and company administrators.
Mexico is one of the premiere resort locations Fiesta Americana has to offer. Its posh surroundings are perfect for the next dental convention or sales goal incentive.
Any Fiesta Americana Grand Meetings Mexico campaign is delivered with a set of components starting with a print ad. Various supporting pieces are created such as emails, banners, direct mail, and a landing page.
Is B to B really that much different than B to C? Not really. You're still communicating a value proposition to an audience. Your message still needs to be on target and cut through the clutter and chaos of the daily grind.
Business people are people, too.