Loyalty should always be focused on the behavioral facets of the word. Understanding the expectations and interests of your clients in order to maximize the experiences and engagements in a mutually beneficial manner!
With that in mind, we set out to craft a loyalty program that would keep customers returning to Hyundai Dealers by allowing earned points to be put towards service visits and/or new vehicle purchases.
Creation of an online shopping portal follows the theme of convenience and benefit. Shop at hundreds of name brand online retailers and earn points in your Hyundai Rewards account.
Details, details... How to distinguish the Hyundai Rewards program and message it consistently across hundreds of independent dealers and their vendors was a concern. Easy to use marketing materials along with a complete style guide ensures a proper brand-voice nation-wide.