With the average household belonging to 12 loyalty programs, how does a company distinguish itself and ensure its initiatives are actually creating loyalty?
Incentivize, recognize & reward people for a combination of their engagement, social influence and spend. From purchases and social likes to check-ins, interactions, sharing and more, you can now calculate the value of every action and individual who supports your brand and in turn make smarter marketing decisions as a result.
A long-term partnership with hhgregg as a full-service marketing and creative agency gave 89 Degrees unique insights into their business and distinct customer base.
Starting from a blank canvas, hhgregg's rewards program was developed to:
Offer strategy was conceived to support these objectives as well as, introduce product recommendations based on previous purchases, i.e., if a customer purchased a 60" HDTV, then a follow up offer was sent for a complementary item such as a surround sound system, Blu-ray player, cables, etc. Business rules were developed to make the most intelligent selection and deploy media in a relevant and timely way, in order to encourage the most intelligent selection and to capture the incremental sale.
The collective rewards branding, launch announcement, and acquisition strategy were optimized to ensure customer adoption and continued success.