Insight into Media Efficiency
This case study details an attribution modeling and reporting project to help a multi-billion dollar retailer gain needed insight into media effectiveness, channel performance, and media impact on existing vs new customers, enabling key stakeholders to make mid-campaign spending adjustments and generate measurable gains.
Grocery Chain Drives Relevant Messages with SAS and 89 Degrees
National grocery retailer selects 89 Degrees to implement a multichannel campaign management solution in order to deliver more relevant offers and content to shoppers for increased frequency of shoppers and overall share of wallet.
Automotive Rewards Program
This case study details how 89 Degrees implemented a brand and loyalty program that influences actual customer behavior, drives demand for dealer provided services, and increases value to owners and dealers while keeping the brand top of mind.
Luxury Retailer Turns to 89 Degrees for Customer-Centric Marketing
89 Degrees improves targeting and engagement with a hosted SAS and retail marketing database solution.
Advanced Marketing Analytics Projects Guide
3 Advanced Marketing Analytics Projects to Make Your CEO Happy
5 Solutions to Improving Loyalty Program Performance
If you have underwhelming loyalty metrics, chances are it’s because of one of the 5 most common problems loyalty marketers face today.
Data Scientists: Being Sexy in a World of Accelerating Change
Today’s data-driven marketers still need help from data scientists, the folks that “make the data sing” with algorithms that uncover patterns and provide critical customer insights. In this infographic, we take a closer look at the 7 most important algorithms data scientists are using today to optimize marketing campaigns for higher gains.
Q&A on Marketing Technology and Analytics
In this Q&A we sat down with two of our senior practice leaders to get their input on the most common questions and challenges related to marketing technology and advanced marketing analytics.
Enabling Customer Journeys with Intelligent Assistance
A brief look into the new way of optimizing customer journeys with intelligent assistance, strengthening loyalty, and influencer marketing with… The Rock?
The Business Case for Analytic Staff Augmentation
VP of Advanced Marketing Analytics, Rosie Poultney makes the case for brands to outsource customer analytic projects when in-house resources lack bandwidth or have capability gaps.
Are Your Models & Data Leaving Money on the Table?
89 Degrees’ own Sr. Data Analyst, Nate Struckmeier explores how new modeling techniques are making it easier for companies to see performance gains
There is No Customer Loyalty. Only Loyal Tendencies.
Why retailers need to move away from “Us Too” rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most.