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Leadership Team

Working in cross-disciplinary teams, we provide a broad range of expertise, experience and capabilities, strategically woven together to produce tangible, catalytic results for our clients. Here are some of the people ready to make it happen for you.

Phil Hussey

Phil Hussey

President

Phil’s passion is to make advanced direct marketing simpler, more accessible and more successful for a wider range of marketers. Prior to 89 Degrees, he was Senior VP/Relationship Manager at industry giant Rapp Collins. He also spent 13 years on the client side, developing and managing loyalty programs for Marriott and Walt Disney World. Key client experience includes IKEA, Famous Footwear, Toys "R" Us, Hyatt, Continental Airlines, DIRECTV, and SunTrust Bank. Phil holds an MBA from the George Washington University.

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Rupa Rajopadhye

Rupa Rajopadhye

VP of Strategic Marketing Services

Rupa walks, talks and dreams retail, and serves as a trusted advisor to her clients in this fast-paced arena. Rupa has been with 89 Degrees for 13 Years, specializing in the retail vertical. Key areas of expertise include apparel, luxury, grocery and footwear. Rupa holds a master's degree in Economics from University of Bombay.

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Jeff Caplan

Jeff Caplan

VP of Strategic Marketing Services

Jeff has focused on the use of information and technology to improve marketing performance throughout his career. Prior to 89 Degrees, Jeff held senior positions in analytics and client management at Harte-Hanks, served on the Executive Management team of Verbind (a venture-backed real-time decisioning software company that was sold to SAS) and worked as a management consultant in the Strategic Services Practice Group of Andersen Consulting. Industry experience includes retail (h.h. gregg, CVS Health, Vitamin World), financial (MBNA, Visa, Wells Fargo), and automotive (Hyundai, Toyota, Kia). Jeff has an MBA in Marketing & Entrepreneurial Management from the Wharton School of the University of Pennsylvania and a BA in Political Science from Claremont McKenna College.

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>Rosie Poultney

Rosie Poultney

VP of Analytics

Rosie oversees our analytics group and adds to our thought leadership in this rapidly evolving space. She is a recognized expert in analytics, segmentation, loyalty programs, media evaluation and the creation of actionable insights to improve customers' experience and engagement.

Rosie is passionate that customer behavior from all interactions should be leveraged to provide a relevant experience for their customers. This goes beyond transaction data to include web searches, email responses and even wearable tech. To this end, she has focused the team on the creation of more holistic customer views, additionally using new technologies such as SAS Visual Analytics and SAS Marketing Optimization.

Prior to 89 Degrees, Rosie spent seventeen years with dunnhumby where she led the delivery of insights to C-level clients in the grocery and wider retail sectors. Her client engagements have included Macy's, Panera and Kroger in the US; Tesco, Deutsche Telecom and Shop Direct Group in Europe.

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Bill Carino

Bill Carino

VP of Sales & Marketing

Bill Carino brings to 89 Degrees over twenty years of experience in database marketing services delivery, customer intelligence, and sales of direct marketing solutions and technology in a variety of vertical industries. He spent the first half of his career at marketing services firm Epsilon, where he designed and delivered marketing solutions for numerous leading organizations.

Most recently, Bill was vice president of sales at Extraprise, where he successfully led the sales team into numerous database marketing and demand generation engagements. Prior to that, he was sales director at ClickSquared, Inc., where he sold cross channel marketing technology and services to a variety of vertical industries. Bill has a long track record of leading successful sales relationships and developing new business at major accounts including: The American Red Cross, Qualcomm, WEX, Disney, Apple, AMEX, Habitat for Humanity, Shriner Hospital for Children, and Pacific Bell Telephone.

Bill has also held the roles of vice president of data solutions at Barton Cotton, a non-profit direct marketing firm based in Baltimore, and senior director of sales at Epsilon, a marketing services firm owned by Alliance Data. Bill holds a JD in Contracts and Intellectual Property from Massachusetts School of Law and a BS in Industrial Mgt. from University of Massachusetts at Lowell.

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Nancy Pelletier

Nancy Pelletier

VP of Operations & IT

Nancy has been instrumental in establishing our Marketing Operations team and our proprietary 4D Agile Scrum Process for delivery of our products and services. She is passionate about working with people and helping the organization build strong, efficient teams. Prior to 89 Degrees, Nancy was a leader in the rollout of agile processes at Epsilon, where she managed multiple scrum teams towards the launch of a new platform. In addition, she spent several years managing both domestic and international software and database deployments for a telecom provider on behalf of clients like Sprint, U.S. Cellular and Telefonica. She is highly focused on developing collaborative teams, while overseeing cross-functional projects to ensure schedules, budget and quality goals are met along the way. Nancy also has extensive experience working with IT, Network, and System teams in support of maintaining 24x7 production environments. Nancy holds a B.Sc. in Industrial Management from University of Massachusetts Lowell and is a certified Scrum Master.

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Pat Utthamaraj

Pat Utthamaraj

AVP, Engineering

Pat oversees our database operations, technology development and user experience areas. He has led many successful, high profile initiatives at 89 Degrees, and spearheads our efforts to expand and continually improve our hosted database and SAS centric offerings. His 15+ years of experiences include web development, software development, application/software architecture, solution architecture and data architecture ranging from marketing technology to big data analytics. Pat has an MS in Computer Science from Villanova University.

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David Simcik

David Simcik

Director, Consulting and Campaign Services

David leads our growing team of highly skilled consulting and campaign services professionals, featuring a strong competency in marketing applications of SAS and Salesforce Marketing Cloud technologies. The team provides solution consulting, data architecture, technology architecture, solution development and omnichannel campaign execution including an email center of excellence. David brings a unique combination of rich multi-channel marketing technology applications and hands on development skills developed over his 15 year career serving clients such as American Airlines, Lands End, Dick’s Sporting Goods, Discover, Nike and the NFL . David has an MS in Software Engineering from Brandeis University.

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