Our People

Trust. Innovation. Experience.

Our practice leaders head cross-disciplinary teams with a broad range of expertise, experience, and capabilities. We provide strategic insight and critical technical services to produce the tangible results marketers care about most – higher customer acquisition, loyalty, and share of wallet. These are the outcomes our people are ready to make happen for you.

All
Leadership Team
Strategic Marketing
Analytics
Technical

Phil Hussey

President and Co-Founder

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Rupa Rajopadhye

Partner and VP of Strategic Marketing Services

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Jeff Caplan

Partner and VP of Strategic Marketing Services

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Rosie Poultney

VP of Advanced Marketing Analytics

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Nancy Pelletier

VP of Operations

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Kim Ladouceur

Senior Director of IT

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Toby Hawkes

Senior Director, Strategic Marketing Services

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Carrie Bartholomew

Account Director, Strategic Marketing Services

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Pat Dowe

Director, Database Solutions

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Joyce Yang

Director, Advanced Marketing Analytics

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Phil Hussey

President

Phil’s passion is to make advanced direct marketing simpler, more accessible, and more successful for a wider range of marketers. Prior to 89 Degrees, he was Senior VP/Relationship Manager at industry giant Rapp Collins. He also spent 13 years on the client side, developing and managing loyalty programs for Marriott and Walt Disney World. Key client experience includes IKEA, Famous Footwear, Toys “R” Us, Hyatt, Continental Airlines, DIRECTV, and SunTrust Bank. Phil holds an MBA from the George Washington University.

Rupa Rajopadhye

VP of Strategic Marketing Services

Rupa walks, talks, and dreams retail. She is a trusted adviser to her clients with deep industry expertise specific to apparel, luxury, grocery, and footwear. Rupa holds a master’s degree in Economics from University of Bombay.

Jeff Caplan

Partner and VP of Strategic Marketing Services

Jeff has focused on the use of information and technology to improve marketing performance throughout his career. Prior to 89 Degrees, Jeff held senior positions in analytics and client management at Harte-Hanks, served on the Executive Management team of Verbind (a venture-backed real-time decisioning software company that was sold to SAS), and worked as a management consultant in the Strategic Services Practice Group of Andersen Consulting. Industry experience includes retail (h.h. gregg, CVS Health, Vitamin World), financial (MBNA, Visa, Wells Fargo), and automotive (Jeep, Hyundai, Toyota, Kia). Jeff has an MBA in Marketing & Entrepreneurial Management from the Wharton School of the University of Pennsylvania and a BA in Political Science from Claremont McKenna College.

Rosie Poultney

VP of Advanced Marketing Analytics

Rosie oversees our analytics group and adds to our thought leadership in this rapidly evolving space. She is a recognized expert in analytics, segmentation, loyalty programs, media evaluation and the creation of actionable insights to improve customers’ experience and engagement.

Rosie is passionate that customer behavior from all interactions should be leveraged to provide a relevant experience for their customers. This goes beyond transaction data to include web searches, email responses and even wearable tech. To this end, she has focused the team on the creation of more holistic customer views, additionally using new technologies such as SAS Visual Analytics and SAS Marketing Optimization.

Prior to 89 Degrees, Rosie spent seventeen years with dunnhumby where she led the delivery of insights to C-level clients in the grocery and wider retail sectors. Her client engagements have included Macy’s, Panera and Kroger in the US; Tesco, Deutsche Telecom and Shop Direct Group in Europe.

Nancy Pelletier

VP of Operations

Nancy has been instrumental in establishing our Marketing Operations team and our proprietary 4D Agile Scrum Process for delivery of our products and services. She is passionate about working with people and helping the organization build strong, efficient teams. Prior to 89 Degrees, Nancy was a leader in the rollout of agile processes at Epsilon, where she managed multiple scrum teams towards the launch of a new platform. In addition, she spent several years managing both domestic and international software and database deployments for a telecom provider on behalf of clients like Sprint, U.S. Cellular and Telefonica. She is highly focused on developing collaborative teams, while overseeing cross-functional projects to ensure schedules, budget and quality goals are met along the way. Nancy also has extensive experience working with IT, Network, and System teams in support of maintaining 24×7 production environments. Nancy holds a B.Sc. in Industrial Management from University of Massachusetts Lowell and is a certified Scrum Master.

Kim Ladouceur

Senior Director of IT

As Senior Director of IT, Kim is responsible for the strategic roadmap, architectural design, implementation and support of the complete technology infrastructure at 89 Degrees. With more than 25 years of technology expertise, Kim brings a wide range of leadership and technical expertise to her role.

Prior to joining 89 Degrees in 2016, Kim held senior positions in IT at Blue Cod Technologies and infrastructure architect and infrastructure engineer positions at Hanover Insurance, Allmerica Property & Casualty and Pioneer Investments. Kim holds several industry accreditations in computer information systems and IT Leadership from Babson College and Clark University. When not designing or implementing new technology solutions, Kim enjoys riding the open roads on her custom Harley.

Toby Hawkes

Senior Director, Strategic Marketing Services

As Senior Director on the Strategic Marketing Services team, Toby is responsible for the development of key retail clients. He brings over 20 years of global experience driving strategic change, growth, and improvement programs across numerous industry verticals with a strong focus on the Retail and CPG space. He is passionate about driving customer strategy, experience, lifetime value, and loyalty through the better collection, analysis, and application of customer insights. Past clients include Rolls-Royce, Nestle, Kimberley Clark, Sephora, Home Depot, Unilever, Lowes, JP Morgan Chase, Exxon-Mobil, Marks & Spencer, and Tesco.

Carrie Bartholomew

Account Director, Strategic Marketing Services

As an Account Director on the Strategic Marketing Services team, Carrie Bartholomew has over 20 years experience as a CRM marketing professional, providing strategic leadership for analytics and direct-to-consumer programs for a diverse range of clients, including Sanofi, Cirque du Soleil, David’s Tea, GEOX, and Stop & Shop. She has a breadth of client experience in a wide range of industries including healthcare, financial planning, technology, grocery, tourism, non-profit, and retail. She holds a B.S. in Business Management from Clark University. When not at 89 Degrees, she is the strategic and operational lead for her family of boys, as well as holding a permanent position as chief golden retriever walker.

Pat Dowe

Director, Database Solutions

Pat has been with 89 Degrees overseeing database needs for almost every client since 2001. He is currently focused on our automotive and retail verticals, working with Hyundai, Jeep, Ram, and IKEA. As a director on the Database Solutions team, he is responsible for the maintenance and well-being of all client databases, including design, ETL, and reporting. With over 20 years experience programming in SAS, Pat works closely with 89 Degrees’ analytics and tech services groups to best support all client needs.

Prior to 89 Degrees, Pat worked in the healthcare, biotech, and pharmaceutical industries. He has both a BS in Health Sciences and a Master of Public Health degrees from Boston University. When not at work or spending quality time with his family, Pat enjoys “extremely rare” moments of peace and quiet.

Joyce Yang

Director, Advanced Marketing Analytics

As Director of Advanced Marketing Analytics, Joyce utilizes her 20 years of analytics experience to deliver CRM solutions to retail, pharmaceutical, and financial industries. She is passionate about distilling insights from data and translating them into actionable marketing programs. She is highly seasoned in choosing the most statistically robust and practical methodology to make data-driven decisions for marketers. Coupled with her prior experience as a database architect, Joyce is adept at integrating data, analytics, reporting, optimization, and automation.

Joyce holds a PhD in Economics and a MA in Applied Statistics from Syracuse University. Besides working in data and analytics, she enjoys tending to her orchids and has the best office plants!

Our People

Phil Hussey

Rupa Rajopadhye

Jeff Caplan

Rosie Poultney

Nancy Pelletier

Kim Ladouceur

Toby Hawkes

Carrie Bartholomew

Pat Dowe

Joyce Yang

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