Our practice leaders head cross-disciplinary teams with a broad range of expertise, experience, and capabilities. We provide strategic insight and critical technical services to produce the tangible results marketers care about most – higher customer acquisition, loyalty, and share of wallet. These are the outcomes our people are ready to make happen for you.
- All
- Leadership Team
- Strategic Marketing
- Technical
- Analytics
Phil Hussey
President and Co-Founder
Rupa Rajopadhye
Partner and VP of Strategic Marketing Services
Jeff Caplan
Partner and VP of Strategic Marketing Services
Rob Bousaleh
VP of Loyalty & CJM Solutions
Nancy Pelletier
VP of Operations
Joe Doretti
VP of Sales & Marketing
Kim Ladouceur
Senior Director of IT
Miguel Leon
Senior Director of SAS Consulting Services
Toby Hawkes
Senior Director, Strategic Marketing Services
Carrie Bartholomew
Account Director, Strategic Marketing Services
Pat Dowe
Director, Database Solutions
Joyce Yang
Director, Advanced Marketing Analytics
Maria Windisch
Human Resources Generalist
Waypoints
The Business Case for Analytic Staff Augmentation
VP of Advanced Marketing Analytics, Rosie Poultney makes the case for brands to outsource customer analytic projects when in-house resources lack bandwidth or have capability gaps.
Enabling Customer Journeys with Intelligent Assistance
A brief look into the new way of optimizing customer journeys with intelligent assistance, strengthening loyalty, and influencer marketing with… The Rock?
Are Your Models & Data Leaving Money on the Table?
89 Degrees’ own Sr. Data Analyst, Nate Struckmeier explores how new modeling techniques are making it easier for companies to see performance gains
There is No Customer Loyalty. Only Loyal Tendencies.
Why retailers need to move away from “Us Too” rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most.