Loyalty360 Discusses Personalization with 89 Degrees
How does 89 Degrees view personalization from an engagement standpoint? We’re all familiar with the end goal of personalization – providing customers with the product/ service that is right for them. In the world of marketing, personalization often boils down to providing a customer or prospect with the right information, in the right channel at […]
Has Big Data Lived Up to Its Hype?
Technology enthusiasts – or ‘techies’ – are always interested in the latest trends, and for years, “big data” was trending at the top of every must-have technology capability list. Advisory firms, such as Gartner, published a myriad of research on big data and provided guidance regarding the emerging technology’s lifecycle and capability to solve real-world […]