Has Big Data Lived Up to Its Hype?
Technology enthusiasts – or ‘techies’ – are always interested in the latest trends, and for years, “big data” was trending at the top of every must-have technology capability list. Advisory firms, such as Gartner, published a myriad of research on big data and provided guidance regarding the emerging technology’s lifecycle and capability to solve real-world […]
3 Ways to Identify Customer Touchpoints
Lets start off this article with a definition of a customer touchpoint because without a clear understanding of what we mean by “touchpoint” it can be difficult to know how to move forward. What is a Customer Touchpoint? A customer touchpoint is defined as any way that a consumer can interact with a brand or […]
Enabling Customer Journeys with Intelligent Assistance
A brief look into the new way of optimizing customer journeys with intelligent assistance, strengthening loyalty, and influencer marketing with… The Rock?