Want to Increase Engagement? Mix Business with Pleasure

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and have time to read precious few of the many items they receive, won’t pay attention […]

June 15, 2018

Customers Want More than Copper Tokens. Are You Prepared?

Companies have been implementing customer loyalty programs to help increase customer retention and acquire new clients for centuries. In the 1700’s, American retailers gave out copper tokens with purchases that could be used as store credit in the future. Today, loyalty programs are still a valued means for marketers to retain and energize their customer […]

May 22, 2018

How to Increase New Member Participation in Your Loyalty Program

How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that loyalty program again. After all, most consumers sign up for 19 to 29 different loyalty programs but only remain […]

April 27, 2018

Decipher the Complexity of Customer Loyalty

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include: Up to five times cheaper to drive current customer activity than the cost of acquiring new customers Existing relationships are easier to […]

March 27, 2018

Importance of Data for True Customer Appreciation

Recently, a mail order company in a highly competitive online market asked us what kind of data or information is needed to support a loyalty program. Our answer was that program requirements today typically require POS transactions (including member and store IDs), web data, contact details, and all customer engagement information, interactions that can be […]

January 12, 2018

How Customer Loyalty Impacts Holiday Shopping

Holiday retail shopping has been forecasted to come in at a record $680.4 billion this year, accounting for a projected 3.8% rise from 2016. The projected bump in holiday season spending should certainly excite retail brands; however, it should also be a reminder of the importance of an effective, on-going loyalty program that prioritizes new program […]

December 21, 2017

30+ Stats Showing the Value of Customer Loyalty

Should our brand focus on attracting new customers or should we devote our resources to customer retention? This age-old question is commonly asked and debated by B2C marketing teams, with answer having retention taking a backseat to customer acquisition. Most organizations spend up to 90% of their marketing budget on acquiring new customers, leaving a […]

December 8, 2017

Customer Loyalty: 3 Ways To Create Loyalty Loops

Think about a brand that you’re loyal to – a brand that you rave about and recommend to your friends and family. One that when you need a product, you go to them without a moment’s consideration of their competitor. What brand are thinking about? And why are you such a raving fan of that […]

November 20, 2017