3 Ways to Identify Customer Touchpoints
Lets start off this article with a definition of a customer touchpoint because without a clear understanding of what we mean by “touchpoint” it can be difficult to know how to move forward. What is a Customer Touchpoint? A customer touchpoint is defined as any way that a consumer can interact with a brand or […]
Upgrade to Customer Journey Management
For the last 20+ years, CRM practitioners have labored to implement relevant, timely, and channel appropriate communications. Progress has been sporadic, and it never really felt like we had all the information or the computing power to implement true 1:1 communications for all customer engagements. Most efforts targeted segments or certain facets of the customer’s engagement, […]
Enabling Customer Journeys with Intelligent Assistance
A brief look into the new way of optimizing customer journeys with intelligent assistance, strengthening loyalty, and influencer marketing with… The Rock?