Loyalty360 Discusses Personalization with 89 Degrees
How does 89 Degrees view personalization from an engagement standpoint? We’re all familiar with the end goal of personalization – providing customers with the product/ service that is right for them. In the world of marketing, personalization often boils down to providing a customer or prospect with the right information, in the right channel at […]
Has Big Data Lived Up to Its Hype?
Technology enthusiasts – or ‘techies’ – are always interested in the latest trends, and for years, “big data” was trending at the top of every must-have technology capability list. Advisory firms, such as Gartner, published a myriad of research on big data and provided guidance regarding the emerging technology’s lifecycle and capability to solve real-world […]
Want to Increase Engagement? Mix Business with Pleasure
Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and have time to read precious few of the many items they receive, won’t pay attention […]
Customers Want More than Copper Tokens. Are You Prepared?
Companies have been implementing customer loyalty programs to help increase customer retention and acquire new clients for centuries. In the 1700’s, American retailers gave out copper tokens with purchases that could be used as store credit in the future. Today, loyalty programs are still a valued means for marketers to retain and energize their customer […]
How to Increase New Member Participation in Your Loyalty Program
How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that loyalty program again. After all, most consumers sign up for 19 to 29 different loyalty programs but only remain […]
Decipher the Complexity of Customer Loyalty
You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include: Up to five times cheaper to drive current customer activity than the cost of acquiring new customers Existing relationships are easier to […]
Importance of Data for True Customer Appreciation
Recently, a mail order company in a highly competitive online market asked us what kind of data or information is needed to support a loyalty program. Our answer was that program requirements today typically require POS transactions (including member and store IDs), web data, contact details, and all customer engagement information, interactions that can be […]
How Customer Loyalty Impacts Holiday Shopping
Holiday retail shopping has been forecasted to come in at a record $680.4 billion this year, accounting for a projected 3.8% rise from 2016. The projected bump in holiday season spending should certainly excite retail brands; however, it should also be a reminder of the importance of an effective, on-going loyalty program that prioritizes new program […]