Testing Your Way to a Damn Good Margarita

I vividly remember my first margarita. I was in Del Mar, with old friends, watching the Pacific sunset from a rooftop bar. Margaritas instantly became my cocktail of choice, and I worked hard to recreate the recipe. Why is this pre-Google search story relevant?  Because the questions you need to ask are still the same. […]

August 29, 2017

Are Your Models & Data Leaving Money on the Table?

89 Degrees’ own Sr. Data Analyst, Nate Struckmeier explores how new modeling techniques are making it easier for companies to see performance gains

June 2, 2017

The Business Case for Analytic Staff Augmentation

VP of Advanced Marketing Analytics, Rosie Poultney makes the case for brands to outsource customer analytic projects when in-house resources lack bandwidth or have capability gaps.

May 24, 2017