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How Customer Loyalty Impacts Holiday Shopping

Holiday retail shopping has been forecasted to come in at a record $680.4 billion this year, accounting for a projected 3.8% rise from 2016. The projected bump in holiday season spending should certainly excite retail brands; however, it should also be a reminder of the importance of an effective, on-going loyalty program that prioritizes new program […]

December 21, 2017

Importance of Data for True Customer Appreciation

Recently, a mail order company in a highly competitive online market asked us what kind of data or information is needed to support a loyalty program. Our answer was that program requirements today typically require POS transactions (including member and store IDs), web data, contact details, and all customer engagement information, interactions that can be […]

December 12, 2017

30+ Stats Showing the Value of Customer Loyalty

Should our brand focus on attracting new customers or should we devote our resources to customer retention? This age-old question is commonly asked and debated by B2C marketing teams, with answer having retention taking a backseat to customer acquisition. Most organizations spend up to 90% of their marketing budget on acquiring new customers, leaving a […]

December 8, 2017

Customer Loyalty: 3 Ways To Create Loyalty Loops

Think about a brand that you’re loyal to – a brand that you rave about and recommend to your friends and family. One that when you need a product, you go to them without a moment’s consideration of their competitor. What brand are thinking about? And why are you such a raving fan of that […]

November 20, 2017

Decipher the Complexity of Customer Loyalty

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include: Up to five times cheaper to drive current customer activity than the cost of acquiring new customers Existing relationships are easier to […]

October 27, 2017

3 Ways to Identify Customer Touchpoints

Lets start off this article with a definition of a customer touchpoint because without a clear understanding of what we mean by “touchpoint” it can be difficult to know how to move forward. What is a Customer Touchpoint? A customer touchpoint is defined as any way that a consumer can interact with a brand or […]

October 10, 2017

Utilizing Retail Associates as Tier 1 Brand Ambassadors

Across industries, consumers are looking for timely and effective communications that show there is a level of care placed on the customer experience. Unfortunately, some companies fail to drive their communication strategies home and in doing so, forego a key opportunity to deliver brand value. Best-in-class companies, on the other hand, treat each customer interaction […]

September 21, 2017

Testing Your Way to a Damn Good Margarita

I vividly remember my first margarita. I was in Del Mar, with old friends, watching the Pacific sunset from a rooftop bar. Margaritas instantly became my cocktail of choice, and I worked hard to recreate the recipe. Why is this pre-Google search story relevant?  Because the questions you need to ask are still the same. […]

August 29, 2017