Subscribe

3 Ways to Identify Customer Touchpoints

A customer touchpoint is defined as any way that a consumer can interact with a brand or business. These can be person-to-person relationships, website interactions, mobile apps or any other form of communication. Of course, appropriately utilizing these brand experiences plays a pivotal role in establishing and maintaining strong customer engagement and loyalty. Here at […]

October 10, 2017

Utilizing Retail Associates as Tier 1 Brand Ambassadors

Across industries, consumers are looking for timely and effective communications that show there is a level of care placed on the customer experience. Unfortunately, some companies fail to drive their communication strategies home and in doing so, forego a key opportunity to deliver brand value. Best-in-class companies, on the other hand, treat each customer interaction […]

September 21, 2017

Testing Your Way to a Damn Good Margarita

I vividly remember my first margarita. I was in Del Mar, with old friends, watching the Pacific sunset from a rooftop bar. Margaritas instantly became my cocktail of choice, and I worked hard to recreate the recipe. Why is this pre-Google search story relevant?  Because the questions you need to ask are still the same. […]

August 29, 2017

Upgrade to Customer Journey Management

For the last 20+ years, CRM practitioners have labored to implement relevant, timely, and channel appropriate communications. Progress has been sporadic, and it never really felt like we had all the information or the computing power to implement true 1:1 communications for all customer engagements. Most efforts targeted segments or certain facets of the customer’s engagement, […]

August 14, 2017

There is No Customer Loyalty. Only Loyal Tendencies.

Why retailers need to move away from “Us Too” rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most.

June 21, 2017

Are Your Models & Data Leaving Money on the Table?

89 Degrees’ own Sr. Data Analyst, Nate Struckmeier explores how new modeling techniques are making it easier for companies to see performance gains

June 2, 2017

The Business Case for Analytic Staff Augmentation

VP of Advanced Marketing Analytics, Rosie Poultney makes the case for brands to outsource customer analytic projects when in-house resources lack bandwidth or have capability gaps.

May 24, 2017

Enabling Customer Journeys with Intelligent Assistance

A brief look into the new way of optimizing customer journeys with intelligent assistance, strengthening loyalty, and influencer marketing with… The Rock?

May 9, 2017