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With the advancement of technology and modern consumer behavior, Customer Journey Management is increasingly the priority for B2C marketers who’ve exhausted their business-as-usual operations and need to go beyond customer journey mapping. And while there is urgency, there’s also no definitive roadmap for implementing the ideal solution.

For the majority of marketers still in their exploratory phase, we offer this primer on CJM, which covers:

● Tips and insights for success

● Overcoming roadblocks

● Improving customer experience for higher gains