Upgrade to Customer Journey Management
For the last 20+ years, CRM practitioners have labored to implement relevant, timely, and channel appropriate communications. Progress has been sporadic, and it never really felt like we had all the information or the computing power to implement true 1:1 communications for all customer engagements. Most efforts targeted segments or certain facets of the customer’s engagement, […]
There is No Customer Loyalty. Only Loyal Tendencies.
Why retailers need to move away from “Us Too” rewards programs that divide loyalty and focus on the customer engagements that improve the loyalty KPIs that matter most.
Are Your Models & Data Leaving Money on the Table?
89 Degrees’ own Sr. Data Analyst, Nate Struckmeier explores how new modeling techniques are making it easier for companies to see performance gains
The Business Case for Analytic Staff Augmentation
VP of Advanced Marketing Analytics, Rosie Poultney makes the case for brands to outsource customer analytic projects when in-house resources lack bandwidth or have capability gaps.
Enabling Customer Journeys with Intelligent Assistance
A brief look into the new way of optimizing customer journeys with intelligent assistance, strengthening loyalty, and influencer marketing with… The Rock?