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About Rupa

Rupa Rajopadhye, VP Strategic Marketing Services

Rupa RajopadhyeRupa walks, talks and dreams retail, and serves as a trusted advisor to her clients in this fast-paced arena. Rupa has been with 89 Degrees for 13 Years, specializing in the retail vertical. Key areas of expertise include apparel (Talbots and Fashion Bug), grocery (Stop & Shop and Giant Eagle) and footwear (Clarks and Stride Rite). Rupa holds a master's degree in Economics from University of Bombay.


Blogs by Rupa

Why now is the right time to Choose You?

May, 2010

Unfortunately the fact is that cancer has touched all of us, in some form, throughout our lives. 89 Degrees is proud that in a small way, we have been able to help join the battle against cancer. On May 4, The American Cancer Society launched a new nationwide movement Choose You … More >>

Let's Change the Odds

June, 2011

There are few marketing initiatives that are both successful and make you feel good. We at 89 Degrees have been fortunate to have the opportunity to work with Choose You, a nationwide movement launched by American Cancer Society. 89 Degrees played a leading role in developing the Choose You site,… More >>

Phil Laura Rupa Jeff Song Tim Arthur