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Friday, March 28, 2014

Customer Engagement in an Omni Channel World

Using customer data to identify the best ways to engage is a well-established practice. Organizations routinely build propensity models using customer transaction data, demographics and contextual dat … More >>

Wednesday, February 26, 2014

Five Customer Segmentation Strategies to Remember for 2014

Here are the best five segmentation approaches to implement this year.

Rosie Poultney's article, "Five Customer Segmentation Strategies to Remember for 2014" appears in 1 to 1 Media.                … More >>

Tuesday, January 21, 2014

Retailers: Five Key Techniques to Segment

Chain Store Age features Rosie Poultney's article "Retailers: Five Key Techniques to Segment Customers."                 … More >>