Loyalty Marketing

The 89 Degrees approach to loyalty marketing combines a deep base of experience across multiple industries, with an unbiased, innovative approach. The benefit for you as a marketer? A phased program designed from the ground-up to be a profitable, differentiated
loyalty engine.

Customer Value Equation and periodic Table of Loyalty


We begin with an analysis of your underlying customer data to identify opportunities to maximize the "Customer Value Equation". For some brands, it might be all about driving frequency, while for others it might be about retention. Our analytical approach is designed to identify your specific opportunities, vs. a cookie cutter loyalty model. With this information, together we'll develop an initial business case with a range of scenarios to size the opportunity.


With a strategic imperative and business case in hand, it's time to develop the "killer" value proposition. During our 20 years of developing dozens of loyalty programs, we've developed the "Periodic Table of Loyalty Benefits". This tool begins with the core 15 elements that provide the foundation for any loyalty program. Our experience shows that a range recognition and reward elements is key to program success. We feed benefit scenarios into a custom research process that uses discrete choice modeling to optimize the cost benefit analysis, and feed that into an updated business case.


Lastly comes the essential work of logistical planning to encompass data capture, privacy compliance, marketing communications, analytics and program support requirements. We deliver full service support for some clients, and partner with internal client teams in other situations – the choice is yours.

Contact Details

E-mail or call Bill Carino / VP Sales & Marketing to discuss your marketing needs and how 89 Degrees can help – carinob@89degrees.com or 781-266-6301.