A marketing industry veteran, Laura Saati brings more than 20 years of experience to 89 Degrees’ Strategic Marketing Services group. Her expertise in digital 1:1 marketing was key in developing cross-channel programs for top-tier retail, financial services and travel and hospitality clients. With a focus on delivering measurable ROI-based programs, she has developed successful programs for clients including CVS Caremark, TJX, Kmart, Rue La La, JetBlue, and Sallie Mae. Prior to 89 Degrees, Laura served as Vice President, Retail Practice for e-Dialog, and Vice President of Account Services for Harte-Hanks Direct Marketing. Laura is a graduate of Texas A&M University.
I'll take a break from the usual suspects…it's not a 360 degree view of the customer. Or a series of behavioral-based automated triggers. Or even a view into channel attribution (although each of these is incredibly critical, and you can bet I'll take the digital soapbox … More >>
Let me explain. For what seems like eons, we’ve talked about the relationship marketing can - and should - have with store operations. While it pops up every so often in small pockets, for a lot of retailers, it is still not a focus for integration. Last week, I attended the … More >>