About Jeff
Jeff Caplan, VP Strategic Marketing Services
Jeff
has focused on the use of information and technology to improve marketing performance throughout his career. Prior to 89 Degrees, Jeff held senior positions
in analytics and client management at Harte-Hanks, served on the Executive Management team of Verbind (a venture-backed software company that was sold
to SAS) and worked as a management consultant in the Strategic Services Practice area of Andersen Consulting. Key client experience includes Hyundai,
hhgregg, Famous Footwear, and Microsoft. Jeff has an MBA in Marketing & Entrepreneurial Management from the Wharton School of the University of Pennsylvania.
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Blogs by Jeff
How much is an email address worth?
April, 2011
We are always looking for ways to entice customers to sign up for email. There is an obvious benefit of reduced contact expense, as well as the advantage of efficient personalization. But email collection costs money, and we wanted to be able to tell our retail client that the retail … More >>
The Rules of the Road for Channel Selection
June, 2011
Direct Marketers continue to rely chiefly on mail and email to reach their customers and prospects, but better practitioners use these channels together, leveraging their knowledge of response behavior to reach a consumer in the channel (or combination of channels) in which he or she is most likely… More >>
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