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About Jeff

Jeff Caplan, VP Strategic Marketing Services

Jeff CaplanJeff has focused on the use of information and technology to improve marketing performance throughout his career. Prior to 89 Degrees, Jeff held senior positions in analytics and client management at Harte-Hanks, served on the Executive Management team of Verbind (a venture-backed software company that was sold to SAS) and worked as a management consultant in the Strategic Services Practice area of Andersen Consulting. Key client experience includes Hyundai, hhgregg, Famous Footwear, and Microsoft. Jeff has an MBA in Marketing & Entrepreneurial Management from the Wharton School of the University of Pennsylvania.