Monday, January 23, 2012
Crabtree & Evelyn Launches Platinum Rewards Loyalty Program with 89 Degrees
BURLINGTON, Mass., Jan 23, 2012 (BUSINESS WIRE) -- 89 Degrees, a next-generation marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, was selected by retailer Crabtree & Evelyn to launch and maintain its Platinum Rewards loyalty program.
Launched in December 2011, Platinum Rewards entitles Crabtree & Evelyn customers to a valuable array of special savings and exclusive offers for free, including:
-- Instant membership in-store and online from the date of sign-up:
-- $5 reward certificate for quarterly purchases of $25 - $44.99
-- $10 reward certificate for quarterly purchases of $45 or more
-- 15% storewide savings to use during your birthday month
-- Subscription to Crabtree & Evelyn Email Exclusives
-- Access to members-only events, discounts and promotions
89 Degrees has been involved since the program's inception, helping define benefits and continuing to support Platinum Rewards with database marketing campaigns that include member communications and executing program benefits via email.
"Platinum Rewards is an important way to reward our loyal customers and deepen our relationship with them," said Tom Woodside, vice president of marketing and e-commerce for Crabtree & Evelyn. "89 Degrees has both the strategic vision and the execution skills to create deeper relationships that are highly valued and mutually profitable for a business and its customers."
Learn more about Crabtree & Evelyn's Platinum Rewards program here: http://www.crabtree-evelyn.com/eng/customerService/PlatinumRewardsJoin.cfm .
About Crabtree & Evelyn
A pioneer in botanical formulations for over 35 years, Crabtree & Evelyn blends the very best of nature and science, tradition and innovation, and luxury and comfort to create benefit-rich bath, body, and home care. Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide. For more information or to purchase products, please visit www.crabtree-evelyn.com or call 800.CRABTREE.
About 89 Degrees
89 Degrees -- a next-generation marketing solutions provider that uses advanced analytics to drive better results for data intensive marketers. The full service MSP develops breakthrough marketing programs that connect leading brands with their customers across the digital, direct and social channels. Through the use of the Marketing Intelligence Cloud-based platform, a seasoned analytics team of fifteen professionals, and patent pending technologies, clients enjoy better results, faster, and at a lower cost. The client roster includes top names like IKEA, hhgregg, Hyundai, Kia, Tractor Supply, Hotelera Posadas, Genzyme, Geox and Uno Chicago Grill, and the work wins dozens of creative awards each year. To learn more, visit us at www.89degrees.com or e-mail Arthur Sweetser, CMO for 89 Degrees at sweetsera@89degrees.com.
SOURCE: 89 Degrees
