Email Strategy

89 Degrees works closely with email marketers in helping them to optimize their 1:1 marketing programs. Our marketing background includes loyalty, CRM, database and email marketing expertise. Core to all of these practices is the consistent use of DATA. Data drives our thinking, evaluation and strategic client recommendations.

Our email experience spans from ESPs e-Dialog to SilverPop and ExactTarget, as well as major retailer email programs for IKEA and hhgregg and past partner work on brands like DELL, American Airlines, Office Max, CVS, and others. The consult team will include members that bring the disciplines of data analytics, technology integration, creative and email execution to the table. Key success criteria of any customer-centric email program, is based on a continued ROI improvement metric, driven by data and ongoing program test & learn approach.

Our email strategy practice includes:

89 Degrees develops and delivers email for our clients, leveraging a range of industry platforms including ExactTarget and Silverpop. With ExactTarget, we are proud to be one of just 7 certified Platinum Partners in the country. So we are extremely familiar with all aspects of the email processes ranging from creative and messaging, through audience selection, html development, setup, deployment and reporting.

In addition, our technology team can develop custom digital application for the web, social and mobile channels. We have a strong understanding of how the user experience ties together, for example from a registration/preference center through to the email and back to your site for secure coupon redemption. Our technology team typically takes a view of the process from a people, tools and technology standpoint, and will identify issues and gaps using a prototypical process flow.

Project Plans and Timing

We use a phased approach to consulting and developing actionable marketing plan: Discover, Recommend and Roadmap.

Discover, Strategic Recommendations, Execution Roadmap


89 Degrees will first conduct a review of all current programs and available data: campaign performance numbers, list health, creative, messaging and relevant business rules on contact and segmentation related to today's email program, as well as new data sources yet to be incorporated (events, etc) and performance metrics on current programs.

Strategic Recommendations

89 Degrees will provide a strategic roadmap which will include: specific PACE results and benchmarks, SWOT priorities, data insight and learning's, lifecycle gap analysis, recommended segmentation framework, lifetime value, trigger program recommendations, creative critique, test and learn plan and technology dependencies.

Roadmap (Specifications and Timing)

The roadmap stage is based on what recommendations the client approves from the plan. Detailed project plan and specifications will be included for all recommendations and implications on current systems and staff. This could include current vendor capabilities assessment and data enhancements.

Contact Details

E-mail or call Bill Carino / VP Sales & Marketing to discuss your marketing needs and how 89 Degrees can help – or 781-266-6301.