Capabilities

Capabilities > Database

Database
Management Solutions

We are "Powered by SAS." Our core competency in category-leading SAS software translates to more efficient implementations and higher impact client solutions.

Marketing Intelligence Cloud

Our MIC has been refined over 20 years to provide our clients with a flexible, yet scalable platform. Explore below to find out more about our Data Integration Services, state of the art Technology Platform, and innovative MIC Data Marts -- which maintain 100% visibility to your data at the most granular level.

Optional Modules

We have purpose-built additional modules for the MIC to support enterprise scale Loyalty program management, and the exploding realm of Digital Data.

Self Service Extensions

At 89 Degrees, we specialize in SAS, the recognized industry leading software for advanced analytics. We support the entire suite, from intuitive yet powerful campaign management tools to the stunning speed and graphics of Visual Analytics. Clients can also take advantage of the pre-built integrations with a range of ESPs, including ExactTarget and SAS’s own ESP.

89 Degrees Referential Database

89 Degrees is pleased to offer our clients the most powerful referential database in the industry! Compiled by LexisNexis, and containing a staggering 40 years of proprietary name and address change history, the Right Name & Place solution provided in partnership with ALC, gives our client’s unsurpassed name and address accuracy, to improve marketing results.

Developed by LexisNexis for its risk solutions services, this information is now available for direct marketing applications. The 89 Degrees referential database provides a connection between the individual and all aspects of their life- both past and present. For example, we are able to identify: address changes that NCOA misses, maiden name changes as a result of a marriage, and other important connections like relatives, neighbors, and friends. Also, important life events such as birth of a new child, marriages, and divorces are tracked. Leveraging these data, marketers have access to a complete 360 degree view of consumers - allowing them to better understand their customers and prospects to deliver the right message to the right person at the right time.