Capabilities

Capabilities > Analytics

Robust Campaign Optimization:

graph
  • Audience
  • Offer
  • Channel
  • Creative
  • Timing

Business Intelligence & Reporting:

  • Deep dive campaign contact stream analysis
  • Online reporting summary
  • Custom report design

Advanced Analytics:

  • Predictive modeling
  • Segmentation
  • Lifetime value
  • Marketing attribution
  • MediaMix optimization
  • Self-serve data mining (SAS Marketing Automation)

Marketing Application Services:

  • eCalibrator
  • Route Remix
  • Trigger
  • Marketing heat map
  • Web-Influenced Sales Effect

Analytics

Analytics is the hub of our marketing offering. Our experienced analysts constantly look for emerging sources of data to leverage and relentlessly mine for true insight. The result? Smarter programs that perform better for our clients.

Less Data – More Insights

Our analysts also speak marketing. We'll proactively connect the dots from problem or opportunity to the data analysis – and then most importantly to the insights and action steps.

The Power of Online & Offline Data Integration

Wouldn't it be great if you knew what your customers were in the market for next? With predictive modeling that links clickstream data to purchases, our analysts have been doing just that. The boost to revenue and ROI? Sky-high.

Analysts Fuel Better Results

In today's data-rich environment, campaign tools are a dime a dozen. Experienced analysts with a proven approach to designing marketing programs - now there's a rare commodity. And it pays off. We've seen our analysts consistently deliver at least 25% improvement over traditional marketers using a campaign tool.

Patented Marketing Application Services

To increase repeatability, shorten cycle time and lower costs, we've automated our proven analytics into Marketing Application Services. Clients have access to these as part of our cloud-based solution. Learn more about our Marketing Application Services.

Learn more about our Marketing Application Services